The packaging we see today has come a long way. From plain brown cartons to highly personalized boxes, packaging’s journey has been miraculous. Brands that have capitalized on these changes at the right time have earned maximum rewards in terms of more sales and a loyal customer base. Those who haven’t, often lag behind their competitors with deflating profits. This is why it is important to adopt the technological innovations not only in packaging but all the other aspects of your business. Modern buyers prefer buying stuff from brands that are up-to-date and prefer utilizing technology in their business operations. Hence, adopting the latest trends is a win-win situation for brands; it makes them favorites of buyers and also helps streamline business processes, allowing them to reduce expenses and increase productivity.
Coming back to packaging, custom handle boxes have been popular both among brands and buyers due to certain reasons. First, they look great on shelves. Second, they provide buyers the ease of carrying the products without any hassle. Third, they can be customized as per a brand’s requirements. Fourth, and the most important in today’s context, you can incorporate all the latest packaging innovations in these boxes. Let’s explore these latest innovations and trends to help you create the best handle packaging boxes for your products that will help you boost sales.
5 Innovations You Must Adopt for Your Brand’s Handle Boxes
Digitally Augmented Personalized Boxes
In this type of handle box, digital and physical aspects of packaging are combined to create a unique experience for buyers. The traditional way of enhancing the shopping experience for buyers is to print messages on the box; in the modern way, QR codes are used to do the same work. Brands print a QR code that buyers can scan with their smartphones. The information stored on the QR codes takes buyers to a personalized message, webpage, social media accounts, or YouTube videos.
From here you can not only inform buyers about your brand, its products, ingredients, and other important things. Many brands also provide discount vouchers or special offers for the next purchase. As a result, not only do the sales increase, but you also succeed in developing a positive relationship with your buyers.
Hyper Contrast Designs
This one is another latest trends for handle boxes. In this design, bold and dramatic designs are infused with sharp forms and contrasting color schemes to create a visually different and unique outlook for the box. If you know about psychedelics, you will understand what this box style is all about.
Packaging designers purposefully mix different colors with each other to create a striking look that makes the product look different than the others on the shelf. It will instantly attract buyers towards your products by creating a sense of excitement and energy. However, if you go with such packaging designs for handle boxes, make sure you consider the type of product you are selling. You can use them to sell energy drinks, snacks, bold cosmetics, gadgets, gaming accessories, some types of clothes, alcoholic drinks, and toys.
Sustainable Materials
Sustainability is much more than innovation or a trend; it is the need of the time, and every brand must adopt it. The sustainable packaging solutions include boxes made from cardboard and Kraft. Both of these materials are highly durable, recyclable, and can be reused. Let’s explore why going green is a necessity for brands.
- It helps you cut your brand’s carbon footprint and ultimately reduce pollution on earth.
- Buyers specifically check the packaging material before making a purchase, so it helps you win their trust.
Luxury Finishes
Long gone are the days when you will provide simple boxes to buyers, and they’ll happily take them home. Now buyers demand value for money not only in terms of product quality but also overall shopping experience. It must not come as a surprise that packaging is an integral part of this shopping experience. And, there is nothing better than applying custom finishing on packaging boxes to improve their looks. You can go for luxury finishing options like foil stamping, soft-touch laminations, aqueous coatings, embossing, or debossing to make your products stand out. Such features are highly useful when it comes to crafting handle boxes for luxury products such as perfumes, watches, designer shoes, clothes, and other premium items.
Minimalistic Designs
Not as innovative as the other trends discussed above, minimalistic designs are always in vogue. If you are selling organic products or herbal items, minimal designs are a natural choice. They consist of simple colors and shapes, less typography, and an overall neat look. The empty spaces are used to balance out the design elements so they don’t look out of context. Another benefit of opting for minimalistic designs is that they provide ample space to publish useful information such as product and expiry dates, product ingredients, usage guides, and side effects, if any.
Final Words
Now that you know about all the latest available trends to use in your brand’s handle boxes, delaying them or not using them is a mistake you must not make. If you want to reap the benefits of these latest trends, make sure you hire a reputable and technologically advanced packaging supplier. This is where Packaging Mania comes into the picture. They are one of the leading custom box suppliers with years of experience and are always the frontrunner when it comes to adopting the latest technological trends in the realm of packaging. Contact them now and let them serve you with the best custom packaging boxes at affordable prices.
